Deal Highlights. Identity Management SaaS Tech Startup. Launched initial software leveraging friends & family investments (< $250k). Seeing early revenues with paid users. Browser extension launched for Chrome, Firefox, Edge, Opera, & Brave. Attacking a $1 trillion dollar total addressable market. For a limited time, offering significantly discounted $5M valuation. Cybersecurity Problem. Too Many Online Accounts. The average American has 130 online accounts and it’s doubling every 5 years - dashlane. You don't own your identity. Difficult to sign-up, login, & maintain access to your accounts (est. 50 hours/year). Out of sync personal info (address, phone, email, credit card, etc.) across accounts. Security risks (81% of breaches occur because of stale passwords). > $1T spent by U.S. corporations to try to address this problem (yet still lose 30% of existing customer contact information every year). Control Your Identity From One Place - Persona Persona encrypted technology - End-to-end data encryption. Military grade AES-256 bit encryption hardened with PBKDF2 HMAC-SHA256. Traffic is transmitted through a robust TLS 1.2 & TLS 1.3 protocol. Zero knowledge encryption: we can’t even decrypt your data, only you have the key. Auto-save New logins - No need to manually enter your information. We do it for you, safely & securely. All of your accounts - One seamless experience. No more loose stickies, notebooks, or insecure spreadsheets. One-Click login. - Access all your favorite websites instantly. Persona - take back control of your identity. Existing password managers are just like a clipboard. They copy and paste. They lack any real consistent ability to login people to websites with just one click. They support less sites than Persona. We only just started and are attacking a bigger problem than clipboard password managers. Persona operates in a $1 Trillion Total Addressable Market. We already provide safe & robust identity management tools directly to consumers today, but this is just the starting point. In 2020, we're launching new seamless data-syncing capabilities that will enable us to expand into corporate accounts and B2B markets with massive scale potential. The future of identity management. Automatic password rotation. Quick signup. Advanced autofill. Control is understanding. Passwordless authentication. Share access without sharing passwords. Customer acquisition strategy. Monthly marketing budget allocation. $20k for digital ads (video, social media, search, mobile). Using Ex-Facebook Ad Managers who ran $100M in campaigns for companies. $4k for SEO, marketing copy, and design. $9.5K for on-site events with business & university partners. Revenue Growth Model for Persona. Freemium starting at $3.99 per month (or $29.99/year). Discounts for bulk-purchase partnerships. Matthew Kerle. Matthew works in a full-time capacity on Persona. His primary focus is as CEO overseeing all company activities, including fundraising, marketing and design. 50% of his time is spent as acting CTO leading our teams of engineers. Matthew has been with Persona since he founded the company in early 2015. His background as a software engineer and entrepreneur starts when he was just 12 doing freelance programing, into the open-source community for a large project, to leading engineering at a disaster response software startup, to more recently playing a large part in the growth engineering team at Weebly (>50m users), and developing the onboarding user flows and help experience (Weebly was then acquired by Square). Patrick Holler. Patrick’s role as COO has him oversee operations including a current focus on product feature planning and B2B strategy. Patrick joined Persona in October 2015. He utilizes his experience with enterprise technology across large organizations including a university with more than 30,000 users. Colby Schaeffer. Colby oversees all financial and legal activities for Persona as CFO. He joined Persona in 2017 and met Matthew years prior during their work together on one of Colby's small businesses. For Persona, he leverages his 15-year career experience as an actuary, executive consultant, and small business owner. Reg CF Term Sheet for Persona.
Persona Network, Inc. is offering common equity in the company. By investing in the company, you're expecting we'll increase the company worth beyond the valuation below.
Post-Money Valuation: $5,000,000
Minimum Investment: $247.50 (for 5 shares at $49.50/sh)
Raise Target: $24,997.50 & up to $106,969.50
Rights: CEO is proxy decision maker
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