What is CrownMob?
We're a digital marketplace for Black Consumers to Discover, Buy and Sell Black Hair & Skin Care products.
It was just over a year ago when founder Ricardo Grant discovered a difficult truth that Black consumers face everyday: It's really hard to find good Black Hair & Skin Care products. It's so difficult that his wife and friends were willing to spend a staggering $2,000 per year. This blew his mind, and soon Rico found that they're not alone. The Black Hair & Skin Care market is so underserved that consumers spend hours - or even days - trying to find products that meet their needs. It's a frustrating experience, which is why when they do find something they like, they're willing to spend so much money on them.
He started to wonder: How many quality retailers are out there offering great products at affordable prices for Black consumers? Rico discovered thousands of websites and specialty retailers out there, but soon realized it's difficult for them to get noticed amidst all the noise. That's when he had an "Aha moment!"
Rico envisioned a single marketplace that features the very best rated products for Black consumers looking for the perfect Hair and Skin Care products. So he got to work and began building this marketplace. This is CrownMob!
In March, 2017 CrownMob Inc. was an idea on a napkin. By September, 2017 CrownMob Inc. was selected as one of the 8 companies invited to the Uptech Accelerator program, a top 30 accelerator in the United States. Getting into the invitation to Uptech which invested $50,000 in the company was not a easy task. Founder, Ricardo was relentless in his efforts. He located the Program Director's calendar on the World Wide Web, booked time without permission so he could pitch his new company. That's the mentality of the CrownMob team: relentless, aggressive and passionate. Founders Ricardo Grant and Jordan Crone participated in the 20 week program where they built the the CrownMob platform and began their journey of customer acquisition.
CrownMob officially launched in January 2018 and now offers over 3,000 products, servicing thousands of users and is processing orders daily. CrownMob's already acquired retailers from 12 different states that offer a variety of products such as weaves and extensions, beard care products, skin creams, soaps, body butters, and natural hair care products just to name a few. Now its time to scale!
eCommerce is at the center of our business and our retailers e commerce needs are a top priority to us. We provide 100% of our retailers with a back end dashboard that allows full visibility and control over their inventory, branding, pricing and fulfillment information.
The platform thrives on simplicity and intuitiveness - all retailers have to just print out a shipping label, slap in on a package and send it out the door. This has allowed us to convert a growing number of our retailers to use CrownMob as their main source of web presence. A big win for us!
CrownMob earns 11% commission per product sold. We add value to our retailers by marketing their products to thousands of new consumers daily in the scope of Black Hair & Skin Care. We do this through strategic marketing channels, content generation, digital advertising with various social media platforms ,and outbound email marketing. Our marketing efforts have been proven to be effective and the word of mouth traction has been strong. This industry has been fueled by word of mouth since the beginning and we've leveraged this to grow our retail customer base and drive user acquisition.
We've now validated CrownMob in the $12 Billion market. Our retailer base represents 12 states throughout the United States as well as London. CrownMob is growing in sales, site traffic, new and returning users, and product offerings month over month since launch, and we are just getting started.
CEO & Co-founder
Ricardo represents the hustle of the team. On March 2nd, 2017 Ricardo produced the idea of an online marketplace catered exclusively to Black Hair & Skin Care and just three days later he started the journey and never looked back. Ricardo has a background in sales and marketing as a longtime entrepreneur (small projects), and combined with his corporate background, he offers the level of leadership and tenacity to disrupt this industry. Growing up in the African American community, the city kid from Cincinnati, Ohio has been around the niche industry his entire life and understands the problem and more importantly the need for technology to move the culture forward.
CTO & Co-founder
Jordan represents the tech of the team. A long time digital enthusiast, Jordan has worked with a number of companies and projects ranging from large scale enterprise applications, to native mobile applications, to fun and quirky projects like a meme-inspired sticker pack. Jordan joined the CrownMob team after attending Bronner Bros hair show in Atlanta. The show consisted of 300+ vendors across the black skin and hair care space and only two of the vendors were tech companies. 2 of 300!!!
It's simple, we've figured it out! We know the value we offer to our customers, we know the problem we are solving, we have the technology to solve it, and now we need to let the world know CrownMob exists. Our goal is to grow fast and your investment helps us do the marketing to do so. This company is ready to scale, thats why you should invest!
- $250 Investment: Crownmob T
- $500 Investment: Crownmob T + $25 gift card
- $1,000 Investment: Crownmob T + $50 gift card
- $10,000+ Investment: Crownmob T + $250 gift card + $50 gift certificate to your favorite salon.
Use of Funds:
The Term Sheet:
The SAFE or Simple Agreement for Future Equity is a popular option in Silicon Valley for startups because early stage companies are hard to value. CrownMob, Inc. is offering future equity shares in their company. Before investing, please review the full terms of the SAFE Agreement and Perks Agreement
- Raise Target: Minimum of $25,000 and up to $107,000
- Minimum Investment: $100
- Conversion Discount: 20%. Your investment reflects a discount of 20% on future shares as reward for your investment risk (e.g. your $800 investment is worth a $1,000 in future shares compared to later round investors who would pay the full $1,000 for the same number of shares).
- Pre-Money Valuation Cap: $1,500,000. This means you're speculating the company will be worth more than this amount in the future. Since your investment will be against this valuation cap, it would result in a higher percentage of ownership, compared to the later round investors who would be investing against the higher valuation.
If you have any questions, please post your questions in the Comments Section above.
Wunderfund is a FINRA/SEC regulated funding portal. Wunderfund supports all types of early stage companies ranging from lifestyle businesses to tech companies. Wunderfund believes in small business, strong communities, and supporting minority businesses. Importantly, they want to see the Midwest become an economic engine and become the next Silicon Valley. By making an investment you are not only supporting our startup, but you're supporting this vision. Thank you in advance for your support!
Feel free to leave a question in the Comments tab for general inquiries. Also, check our FAQ and our complete filings with the SEC for financial disclosure documents. See link below for Form C.