The world needs more businesses that are women & minority owned, LGBTQ owned, veteran owned, and B-corps. They're values driven & mission minded. They strive to bring equity, inclusion, and sustainability to the world while they do business. But the problem is it's very hard for these companies to find and do business with each other...until now. That's why we built CERTFIABLY.
What are Values-Driven Businesses?
Values-Driven businesses (aka impact businesses) are run by women, minorities, veterans, LGBTQ, and B-corps and they are historically underrepresented amongst the largest global companies.
*References: NGLCC, Advocate, Small Biz Trends, American Express, MBDA, Yale, Forbes, B-the-Change, & Statista
Certified Business is Good Business
We’re not just talking about the impact of small businesses either. Notable B-Corps are soaring to new heights and making environmental & social sustainability part of their daily core practices, while delivering strong revenues.
What’s the role of Certifying Agencies?
The US Government and big companies want to work with these diverse companies. But in order to verify the legitimacy of these diverse companies, they look to third-party certifying agencies to credential B-corps, women, minority, veteran, and LGBTQ owned businesses.
Our Mission: To Power the Impact Economy
CERTIFIABLY makes it easier for like-minded certified businesses to come together and make a greater impact on the world. That’s our Mission… that’s our passion. And there’s real power when we link world-changing companies to one another. They improve lives, increase economic impact, and ultimately make our world a better place.
So, Why Invest in CERTIFIABLY?
1. Consumers Demand More from their Companies & Brands
They are willing to throw their loyalty behind brands who have a greater mission and purpose towards social & environmental issues. A majority of consumers feel that it’s a company’s obligation to improve on these issues (Cone Communications).
2. Supplier Diversity & Sustainability Spending is on the Rise
As many as 82% of Fortune 500 companies now publish annual Sustainability Reports (GAI). Corporate sustainability & responsibility is here to stay.
3. CERTIFIABLY is the Marketplace for Certified Suppliers & Corporate Buyers
In order for mission-minded companies to make a greater impact, they have to find one another more efficiently. CERTIFIABLY aims to be the first & last SaaS platform to find a certified company.
How It Works
CERTIFIABLY makes the connections happen between trusted certified companies. It doesn't matter whether you're a B2B or B2C company, so long as you're certified.
Go-To-Market Plan & Business Model
CERTIFIABLY is free to join for any certified company. All companies start with a Basic Membership, and can purchase Premium, or Corporate Level subscriptions with greater access to features. We also charge transaction fees on purchases through our platform and advertising fees. Our activation strategy for corporate level subscriptions is driven through our corporate innovation workshops we host through our channel partner Spry Labs.
We’ve already subscribed over 100 member companies across the globe, and our plan is to grow to 1,000 members with 200 premium subscriptions within the first year.
Meet the Team:
A letter to Investors:
I’ve been a marketer for my whole career working with the world’s biggest brands. I have always encouraged brands to be vocal about their values, because I believe people want to buy from companies that share their values. We feel an affinity to others when we share something in common.
I was working on a project with Wal-Mart recently, who cited that “90% of women, and 90% of Millennials would prefer to buy from women owned companies.” Unfortunately, that’s not happening to the extent it should. Why? The answer is simple. There is no easy way to find women owned companies, and nor is it easy to find companies owned by LGBTQ, minorities, veterans, or B-Corps.
That’s why I launched Certifiably. My purpose is to empower values-driven businesses to have greater success and to increase the impact in their unique world-changing ways.
I believe that diverse entrepreneurs with a strong idea can partner with powerful brands to make a difference and fulfill a common mission.
That’s why I started Certifiably, and that’s why I welcome you to join me!
Thanks so much!
Anne Chambers, CEO
The Term Sheet:
The SAFE or Simple Agreement for Future Equity is a popular option for new companies raising capital. Certfiably, Inc. is offering future equity shares in their company. Before investing, please review the full terms of the SAFE Agreement below.
- Raise Target: Minimum of $10,000 and up to $107,000
- Minimum Investment: $50
- Discount: 30%. for the first $10,000 invested. Incremental investment dollars will be at a 20% discount.
- Pre-Money Valuation Cap: $1,500,000. This means you're speculating the company will be worth more than this amount in the future. Since your investment will be against this valuation cap, it would result in a higher percentage of ownership, compared to the later round investors who would be investing against the higher valuation.
If you have any questions, please post your questions in the Comments Section above.
Other Documents for Review